Went to OMMA

Overall a good show. The general session keynotes and panels were more interesting to me than some of the session tracks. It always comes down to how well the speaker can battle the distraction of people pouring in late from another panel that ran late.

I stuck my head into a Widget session for about 8 minutes. It was more worth the walk over for the pack of gum branded by TheEggnetwork.com. Now that's handy conference swag. Once I heard the word "Facebook" in the widget session over 33 times I knew it was time to head to "Leveraging Online Video to Drive Conversational Marketing." Saw some great examples by Coca Cola's Director of Global Interactive marketing of creating experiences through conversation, not just commercial pre-roll.

Sat in on the luncheon where James Lipton interviewed David Verklin, the CEO of Carat Americas. I think the crowd was more interested in interviewing James Lipton. That and the lovely chocolate pie dessert.

My favorite lines for the day:
JWT's Ty Montague claiming he's never seen the LowerMyBills banner eye sores. But to his defense it was presented to him as the "green alien banners" when I think they're better known as the "rooftop badonkadonk banners."
Tim Hanlon on the media panel saying "the difference with a bigger company... is that they're bigger."