Went to OMMA
Overall a good show. The general session keynotes and panels were more interesting to me than some of the session tracks. It always comes down to how well the speaker can battle the distraction of people pouring in late from another panel that ran late.
I stuck my head into a Widget session for about 8 minutes. It was more worth the walk over for the pack of gum branded by TheEggnetwork.com. Now that's handy conference swag. Once I heard the word "Facebook" in the widget session over 33 times I knew it was time to head to "Leveraging Online Video to Drive Conversational Marketing." Saw some great examples by Coca Cola's Director of Global Interactive marketing of creating experiences through conversation, not just commercial pre-roll.
Sat in on the luncheon where James Lipton interviewed David Verklin, the CEO of Carat Americas. I think the crowd was more interested in interviewing James Lipton. That and the lovely chocolate pie dessert.
My favorite lines for the day:
JWT's Ty Montague claiming he's never seen the LowerMyBills banner eye sores. But to his defense it was presented to him as the "green alien banners" when I think they're better known as the "rooftop badonkadonk banners."
Tim Hanlon on the media panel saying "the difference with a bigger company... is that they're bigger."
Video Search Optimization: Prime Time for Prime Positioning Enabling Communication to Consumers as technologies and channels evolve: The evolution of communicating to consumers Leveraging Online Video to Drive "Conversational Marketing" Widgets: Designing a Viral Brand Phenomenon Access And Activism: Harnessing Video Distribution and the Clip/Mash-Up Revolution Search Specialization and Social Collaboration: Precision for the Advertisers, Power for the Publishers Branded Games and the Many Ways to Play Email Acquisition, an Integrated Ad Inventory Model Metrics For Emerging Technologies Does Today's Online Video CPM Discussion Make Sense? Search & Display: How Effective Campaign Management Can Achieve Integrated Online Marketing Success The Future of Behavioral Targeting Starts With the Limitations of the Present Social Media: The User in the Driver’s Seat: How To Effectively Market, Advertise, and Stay Ahead of the Curve What's Going on With Media Metrics? The iPhone for Marketers The Online Video Ad Format Flop--And Boy, It's Painful to Watch!
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