The 2012 London Olympics logo is here!

And it just may be historically, Olympically—yes it’s a word—um, the oddest thing I’ve ever seen. Olympic logos generally have to appeal to a global audience while still retaining some uniqueness, some universal connection if you will. This one however, has people more than a little perplexed. That it represents the numbers 2012 is a graphic stretch to say the least. It’s sad that in an effort to appeal to the broadest of audiences, it ended up being so generic and devoid of anything special.

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