Domo arigato, Mr. Roboto
I caught the newly edited version of the GM robot spot this weekend - can't remember what time slot - maybe during the Knicks' usual 4th quarter beating, but I'm sure it's now "safe" for kids to watch.
Most of us (ad peeps) have heard by now that the suicide ending depicted in the Super Bowl spot was criticized by the American Foundation for Suicide Prevention, which had demanded that the ad be pulled and that GM issue an apology.
I'm wondering if it's from the post-game uproar or simply crappy/depressing weather season - In the past few weeks, every time I've been in my car I've heard an ad or two for a suicide helpline. And I'm a chronic station changer since NY radio sucks.
I guess it's not at all politically correct for those ads to attempt some cheering up with "Need a Moment? Try a Snickers!"

They shouldn't have caved in. Either pull it outright or leave it alone.
Posted by: makethelogobigger | February 26, 2007 at 02:13 PM