Dawn is tough on the grease - but mild on fur, feathers and skin.
The voice kept saying "Dawn dishwashing liquid." Ok. Now I was awake, looking closer at what I thought was a penguin in a kitchen sink in an ad selling dish soap. It was! But it wasn't a kitchen... it was an animal rescue team, cleaning the penguin of oil and waste that almost killed it, then sending it back to its natural home where it cuddles up with a fuzzy penguin baby.
Yes the end is a bit Hollywood but it made me go "Awww." The voiceover got my attention: "Dawn® dishwashing liquid has been helping to save wildlife for over 25 years." Hmm, it must be true - they made a web site about it.
Commercial ends its identity as Dawnsaveswildlife.com. Being an animal enthusiast, I had to visit. Check it out. They have a page dedicated to ways you can help save the environment and make a promise to do so. It's a great way to promise. They don't ask for an email or name, or to even pass it on. It just encourages you to read the page. And promise.