Mom always said to use Dawn® on the penguin

Dawn is tough on the grease - but mild on fur, feathers and skin.

While sleepily channel surfing last night, I realized I had stopped at an odd visual: A pair of hands were washing - oh so gently and yet thoroughly -  a helpless little penguin.

The voice kept saying "Dawn dishwashing liquid." Ok. Now I was awake, looking closer at what I thought was a penguin in a kitchen sink in an ad selling dish soap. It was! But it wasn't a kitchen... it was an animal rescue team, cleaning the penguin of oil and waste that almost killed it, then sending it back to its natural home where it cuddles up with a fuzzy penguin baby.

Yes the end is a bit Hollywood but it made me go "Awww." The voiceover got my attention: "Dawn® dishwashing liquid has been helping to save wildlife for over 25 years." Hmm, it must be true -  they made a web site about it.

Commercial ends its identity as Dawnsaveswildlife.com. Being an animal enthusiast, I had to visit. Check it out. They have a page dedicated to ways you can help save the environment and make a promise to do so. It's a great way to promise. They don't ask for an email or name, or to even pass it on. It just encourages you to read the page. And promise.

Comments

[Toni-Anne]

Did you know that Proctor and Gamble, the company that makes Dawn, tests all of its prodcuts on helpless animals even thought many other methods are available? For being an animal enthusiast you should have down more research.

[jb]

Being in the creative field I'm more aware that they're the consumer giants of the world with products like Aussie, Bounty, Olay, Braun, Crest, Tampax, Eukanuba, Febreze, Gilette, Pringles, Pampers, Pantene and I can go on and on. There are other animal testing companies I can list that will make your head spin - Scott Paper, SC Johnson, Tide, Vaseline, Max Factor, and I'm sure most OTC medicines. Who says I don't do the research? This post was about one little page that all people can read and help to start to make a difference. I think that's an easier place to start than assuming all animal lovers will immediately ban just about every item they're accustomed to using. Awareness is key, and thanks for helping with that.