The new potty mouth of advertising

Children -  Stop reading.
The word "ass" is safe to say on network TV. BUT (pun intended), there's a sh*tload of new TV ads that are now using the word shit - cleverly or not. It's beeped, it's thrown to a logo, it's muted. But maybe like the word "google" entering the dictionary, that bad word "shit" will soon enter teenagers' vocabulary as acceptable language. Of course only Webster and GE can determine that one.

Some of the latest sh*t out there:

Safe Shit: VW has it. At the end of the Jetta "safe" campaigns - car crashes, cut to person saying "Holy Sh.. [cut to logo]"

Fast Shit: Comcast has it. Man washes dishes in "high speed" mode, cut to woman who says "Holy Sh.." as if she's afraid her grandmother is on set.

Cell Shit: Amp'd mobile has it. Strapping young man explains all the features of his calling plan, then explains how his package comes "with all that sh..t" or maybe he says "that's a lot of sh.." or who cares since the actor is built like a sh*t brick house.

Full of Shit: Well, make that "Full of Sit." Burger King has its new Dr. Angus character claim its new Angus burger will make you sit down while exclaiming "Buns up. Buns down. I’m full of sit, you’re full of sit, we’re all full of sit.”

No matter how hard these advertisers try, there will never be anyone who says this word as well as Isiah Whitlock, Jr.  His role as Senator Clay Davis on HBO's The Wire brings us many memorable conversations in which he adds his "Sheeeeeeeeeeeeeeeeeeeeet."
It's music. I think he held one for a good 3 seconds in episode 4.

Now that's some funny shit.