HubSpot's new publication reimagines 5 iconic ad campaigns from the past into today's culture and complicated marketplace. These classic ads are presented in today's world of various channels, social networks and devices. All stuff that I teach at NYU.
And like my title says, it's not called digital (run from agencies who think it is), it's just the modern landscape. A good read for some "traditionalists" you may know, who think the world is either print, or digital...
Reimagining 5 iconic ad campaigns:
- Clairol: Does she or doesn't she
- Volkswagen: Think small
- Keep America Beautiful
- Calvin Klein: Nothing gets between…
- Wendy's: Where's the beef?